In today’s globalised economy and stern competition, most multinational companies are opting for franchising in order to enable to expand rapidly and at the same time conserving capital. Franchising is on the other hand an attractive opportunity for those wishing to make us of their entrepreneurial skills without inverting in research and development of the brand or product they wish to market or sell.
Malta has experienced a revolution in the franchising industry over the past decade with the world’s most famous brands setting up shop locally. These brands range from the services industry to the retail industry as well as the catering and real estate industries who viewed Malta as a lucrative market for their brand.
Franchising has been on the forefront of the firms’ practise portfolio since the inception of the industry in Malta. EMD has assisted both franchisors and well as franchisees in negotiating and concluding franchise agreements. Assistance by the firm to clients in the franchising industry has not only taken place in Malta but also, in various instances, overseas.
In the franchising sector, the firm’s expertise and track record, is not brought to an end at the conclusion of the franchising agreement but it also extends to the enforcement and safeguard of the intellectual property rights pursuant to the unauthorised use of same by a third party or a breach of the licence conditions by the franchisee.